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PMI Digital

Brought in as a consultant to help establish a digital team in an organization that historically couldn't operate in the marketing space. We built an MVP in 2017 which consisted of a test and learn approach of solutions and services.

In 2018 I joined as the Chief of Staff to help scale the team and digital across the organization working for the Chief Digital Officer, My responsibilities span strategy & planning, team management, internal & external communications, and cross-functional company alignment. With the overall objective to ensure the success of digital.

Internal & External Communications

Internal & External Communications


Extensive internal communications plan including multiple different ways of communication (ie newsletters, internal portals, team collaboration tools) and methods of engaging (monthly happy hours, meetings, QBRs, town halls and off-sites) External communications and events include management of event activations such as SXSW, Cannes Lion and other engagements.

Team Management

Growth from 100 to over 300 across multiple locations around the world, responsible for ways of working and implementation of tools to support internal collaboration.

Strategy & Planning

Strategy & Planning

Movement of strategy from producing MVPs to the implementation of digital products and services to support central functional as well as regions & markets. Including quarterly alignment sessions, portfolio & budget management.

Cross-Functional Alignment

Cross-Functional Alignment

Working with other functions (ie Senior Management Team, Global Communications, IT, Marketing, Regions and Markets) to ensure that the digital strategy is being implemented, communicated and adopted across the organization.