http://www.matthewtennant.net/work daily 0.75 2017-11-14 https://images.squarespace-cdn.com/content/v1/50f97d85e4b0cc1405282f7c/1433900483638-QIFF7XS8I5W1523IMFT3/BrandPhoto.jpg Work http://www.matthewtennant.net/about-1 daily 0.75 2025-02-26 https://images.squarespace-cdn.com/content/v1/50f97d85e4b0cc1405282f7c/c152a6f2-fe10-478e-845b-9a506429330b/mathhew-8196-2.jpg About - Matthew Tennant Live from the stage/my workspace https://images.squarespace-cdn.com/content/v1/50f97d85e4b0cc1405282f7c/c152a6f2-fe10-478e-845b-9a506429330b/mathhew-8196-2.jpg About - Matthew Tennant Live from the stage/my workspace http://www.matthewtennant.net/contact-1 daily 0.75 2019-11-18 http://www.matthewtennant.net/portfolio daily 0.75 2020-02-04 http://www.matthewtennant.net/resume daily 0.75 2025-12-05 http://www.matthewtennant.net/clientlist daily 0.75 2026-01-17 http://www.matthewtennant.net/work1 daily 1.0 58017-08-02 http://www.matthewtennant.net/work1/client-r54pw monthly 0.5 2026-01-17 http://www.matthewtennant.net/work1/zzeba-7k4rb monthly 0.5 2026-01-17 https://images.squarespace-cdn.com/content/v1/50f97d85e4b0cc1405282f7c/1549997992808-2S1IPV27T13P1OR9U9JZ/Picture6.png Portfolio - ZZEBA Society http://www.matthewtennant.net/work1/jmcdigital-dgb9k monthly 0.5 2026-01-17 http://www.matthewtennant.net/work1/microsoft-e3pwn monthly 0.5 2026-01-17 https://images.squarespace-cdn.com/content/v1/50f97d85e4b0cc1405282f7c/1549996016634-J3J8S277BH65RGWNV6DW/Picture1.png Portfolio - Microsoft Customer Experience Center (CXC) - Building and Operating (Copy) Building and Operating Pioneering the vision of engagement across digital and social channels. In 2013 Matthew and leadership received Executive buy in for creation of pilot for one Microsoft product and 2 staff because we were not talking to our social users on any social channels. The model is comprised across digital marketing services spanning from real-time monitoring and engagement, content production, paid media and reporting. The team is responsible for social and digital channels, across different Microsoft and services, including Office, Surface, XBox, and 12 others. It quickly grew by headcount and he also launched a 5,000 sq ft office was built in 2014 to house the new team and be the center of excellence. https://images.squarespace-cdn.com/content/v1/50f97d85e4b0cc1405282f7c/1549996744798-5HT3LVJKM53D3QLNNMBZ/Picture1.png Portfolio - Microsoft Customer Experience Center (CXC) - Scaling and Globalizing (Copy) Scaling and Globalizing Built and scaled locations focusing on centralized digital services including people, process and technology alignment to ensure proper growth and scale globally. In partnership with IS ran a RFP and selected Sprinklr social CRM tool which was selected by all stakeholders globally and rolled out globally to 1,000+ users. Working with counterparts around the world the central team is the center of excellence that then replicates to other products and teams globally. https://images.squarespace-cdn.com/content/v1/50f97d85e4b0cc1405282f7c/1549997109807-3GCGVK6AOD0XNGUUXJIF/Picture3.png Portfolio - Microsoft Customer Experience Center (CXC) - Resonating Content (Copy) Resonating Content Creating a connection and an experience, in 2014 this wasn’t part of the approach but something Matthew felt strongly was needed. For Skype, Moment Makers was created which included stories of how people use Skype to connect and surprise and delight moments where 100+ pieces of swag from baby onesies, dog shirts and other where mailed to users based on social engagement. When Xbox One was launched at mid-night and people where outside in the middle of winter the team work quickly to have stores open their doors to people and had pizza delivered to them. These moments and experiences are all surrounded by real time content responses that customize the engagement with users. http://www.matthewtennant.net/work1/mcdonalds-wccfx monthly 0.5 2026-01-17 https://images.squarespace-cdn.com/content/v1/50f97d85e4b0cc1405282f7c/1549997363120-NAJDFFWV1Y96DCF7K966/Picture4.png Portfolio - McDonald's Global Brand Hub - Building and Operating (Copy) Building and Operating Enabling digital delivery model and support for a complex franchise environment globally. Launched Global Brand Hub to support us globally, digital hubs in U.S., London & Singapore; for digital services which enabled us to support all countries globally 24/7. Increased Team size from 2 to 100+ in under a year, along with cost savings of over 2.5 million in agency alignment and improved staffing model. https://images.squarespace-cdn.com/content/v1/50f97d85e4b0cc1405282f7c/1549997503613-91G264T6599EKWLCPFOT/Picture4.png Portfolio - McDonald's Global Brand Hub Conducted Global Market Assessment to understand current status of digital maturity and developed accelerated deployment plan aligned to business objectives. Global Social Tool Assessment and RFP and deployment of unified Social Management tool to all countries resulting in improved efficiency and over 3 million in cost savings. Launched first ever SXSW activation, video below. https://images.squarespace-cdn.com/content/v1/50f97d85e4b0cc1405282f7c/1549997851725-QTEHE86PE2V34MZJ58OC/Picture5.png Portfolio - McDonald's Global Brand Hub - Audience and Content Obsessed! (Copy) Audience and Content Obsessed! Launched the first ever global campaign, Sydney to Ho Chi Minh City, to Paris, London, Los Angeles and everything in between. 24 gifts of joy. In 24 cities. Over 24 hours. Which included all hub activation, extensive content production and distribution. (Video below) Our in house content studio created real-time, campaign and evergreen content to ensure global alignment to our corporate and brand narrative which was then distributed to regional hubs and owner/operators. http://www.matthewtennant.net/work1/phillipmorrisinternational monthly 0.5 2026-01-17 https://images.squarespace-cdn.com/content/v1/50f97d85e4b0cc1405282f7c/1550481972714-0XVAT0XOIOE1UN8N8T6Q/web3.png Portfolio - Phillip Morris International - Strategy, Planning & Leadership (Copy) Strategy, Planning & Leadership https://images.squarespace-cdn.com/content/v1/50f97d85e4b0cc1405282f7c/1550478131626-0LA9S0B6PTWJN3EBDGMK/web1.png Portfolio - Phillip Morris International - Strategy & Planning (Copy) Strategy & Planning https://images.squarespace-cdn.com/content/v1/50f97d85e4b0cc1405282f7c/1550481851065-I5HAIFJKD3FEF87XRPSO/web2.png Portfolio - Phillip Morris International - Campaigns & Content (Copy) Campaigns & Content http://www.matthewtennant.net/work1/sniffies monthly 0.5 2026-01-17 https://images.squarespace-cdn.com/content/v1/50f97d85e4b0cc1405282f7c/1757892637139-M2UAJ748KYF20GDG60Q6/Screenshot+2025-09-14+at+5.30.21%E2%80%AFPM.png Portfolio - Sniffies https://images.squarespace-cdn.com/content/v1/50f97d85e4b0cc1405282f7c/1757892646618-AW68M315F67QF8ESMFKI/Screenshot+2025-09-14+at+5.30.31%E2%80%AFPM.png Portfolio - Sniffies https://images.squarespace-cdn.com/content/v1/50f97d85e4b0cc1405282f7c/1757892817670-458X8NDDJ4AQISQE90A4/Screenshot+2025-09-14+at+5.33.25%E2%80%AFPM.png Portfolio - Sniffies https://images.squarespace-cdn.com/content/v1/50f97d85e4b0cc1405282f7c/1757892818138-QWUKM0T06JLK3M55GSPP/Screenshot+2025-09-14+at+5.33.17%E2%80%AFPM.png Portfolio - Sniffies https://images.squarespace-cdn.com/content/v1/50f97d85e4b0cc1405282f7c/1757892820888-8LBJCIXCGUY0OJ0ZS0Z3/Screenshot+2025-09-14+at+5.33.07%E2%80%AFPM.png Portfolio - Sniffies http://www.matthewtennant.net/work1/forteqiaventures-jwfrd monthly 0.5 2026-01-17 https://images.squarespace-cdn.com/content/v1/50f97d85e4b0cc1405282f7c/1757893966974-P9C4IM49UH198NSVW0DM/Screenshot+2025-09-14+at+5.51.51%E2%80%AFPM.png Portfolio - Forteqia Ventures https://images.squarespace-cdn.com/content/v1/50f97d85e4b0cc1405282f7c/1757894047722-CQPIPW0OXTBG0R5B3MR4/Screenshot+2025-09-14+at+5.53.53%E2%80%AFPM.png Portfolio - Forteqia Ventures https://images.squarespace-cdn.com/content/v1/50f97d85e4b0cc1405282f7c/1757894106804-T6LB7HEPSTHO4OYLFIV4/Screenshot+2025-09-14+at+5.54.48%E2%80%AFPM.png Portfolio - Forteqia Ventures https://images.squarespace-cdn.com/content/v1/50f97d85e4b0cc1405282f7c/1757894170349-SB9PFZOAO5MM69NNBKQX/Screenshot+2025-09-14+at+5.56.01%E2%80%AFPM.png Portfolio - Forteqia Ventures